Relationships: the cornerstone of FMCG success
ioec_admin
November 22, 2022
FMCG

Relationships are the key to success in the fast moving consumer goods (FMCG) world. Partnering with the right FMCG export business helps you  grow your FMCG business.

Choosing the right FMCG export partner 

An exceptional FMCG food and beverage export partner is known for the following: 

  • Experience: Your FMCG export partner must understand how the industry works. They have firm relationships with FMCG suppliers and manufacturers. 
  • Trusted and transparent: Your FMCG export partner has a solid reputation in the industry. 
  • Long-term view: Your FMCG export partner is committed to you for the long run. 
  • Reliability: You can always count on your FMCG export partner, especially when things go wrong.  
  • Consistency: Your FMCG export partner always ensures quality service. 
  • Communication: They are excellent communicators. 

IOEC: five decades of building long-term FMCG relationships 

IOEC is family-owned and operated. When IOEC started out in 1972, relationships formed the heart of everything we did. They still do. Today, IOEC is trusted to introduce, manage, and develop South Africa’s leading FMCG brands in over 50 countries. 

Customised solutions for FMCG businesses 

IOEC builds firm relationships with FMCG business owners. IOEC has meaningful conversations. IOEC takes time to learn about each market and its customers. The IOEC team travels extensively, visiting most FMCG business owners every six weeks. We call this the IOEC way of doing things. It is how IOEC has always done business.  

Long-term relationships with FMCG business owners 

IOEC partners with FMCG business owners for the long haul. 

  • IOEC is there for FMCG business owners when things go wrong. IOEC believes a transaction only ends once the products are sold from shelves. If there are challenges during the export process, the IOEC team works with you to fix them. 
  • IOEC’s 17 Business Development Managers visit most of their 50 client countries every six weeks to meet with FMCG business owners.  
  • IOEC helps grow FMCG businesses through brand development. 
  • IOEC communicates updates throughout the export process.  

Outstanding relationships with FMCG manufacturers 

IOEC has excellent relationships with leading South African FMCG manufacturers. More than 400 outstanding brands trust IOEC to lead their international brand management.IOEC provides FMCG businesses with over 100 000 FMCG products directly from manufacturers. These most profitable fast-moving consumer goods include: 

  • Beverages: tea, fruit juices, carbonated soft drinks, and wines. 
  • Dry items: cereals, sugar, and seasonings (herbs and spices).
  • Confectionery: chocolates and sweets. 
  • Condiments: mayonnaise, sauces, and spreads. 
  • Snacks: chips, biltong, and biscuits.
  • Dairy: long-life milk, yoghurts, and cheeses.
  • Personal care: baby care, skincare, feminine hygiene, and deodorants. 
  • Home care: detergents, washing powders, and insecticides. 
  • Pet care: pet food and pet accessories.  

A relationship with a trusted, experienced, and committed FMCG export partner is critical to ensure FMCG business success. IOEC is an award-winning FMCG export partner. IOEC exports South Africa’s favourite FMCG products to more than  50 countries. Contact IOEC today to import leading FMCG products from South African FMCG manufacturers.

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