There is high global demand for fast moving consumer goods (FMCG) from South Africa. Food and beverage brands manufactured in SA are among the most profitable FMCG products in the FMCG industry. 

What are FMCG brands?

FMCG goods are products that sell quickly and at a relatively low cost.

At IOEC, we define fast moving consumer goods as anything that is presented in retail-ready packaging. A FMCG product list includes products you would find in a typical supermarket.

Most profitable fast-moving consumer goods.

IOEC introduces, manages, and develops over 100 000 FMCG products in international markets, direct from leading manufacturers. If you are wondering which FMCG product is best, this list details our top-ranked fast moving consumer goods: 

  • Beverages: tea, fruit juices, carbonated soft drinks, and wines. 
  • Dry items: cereals, sugar, seasonings, herbs and spices.
  • Confectionary: chocolates and sweets. 
  • Condiments: mayonnaise, sauces, and spreads. 
  • Snacks: chips, biltong, and biscuits.
  • Dairy: long-life milk, yoghurts, and cheeses.
  • Personal care: baby care, skincare, feminine hygiene, and deodorants. 
  • Home care: detergents, washing powders, and insecticides. 
  • Pet care: pet food and pet accessories.  

Five decades of FMCG goods experience.

More than 400 top brands trust IOEC to establish an international footprint for their FMCG products. We do more than introduce FMCG goods to global markets. We support and develop brands in-market. Our brand development includes market analysis, frequent customer engagement, and marketing. Our award-winning results speak for themselves. IOEC is family-owned and operated, and has been in business for five decades.

Experts in FMCG food and beverage exports.

Business owners in more than 50 countries partner with us for their FMCG goods. 

  • We specialise in FMCG procurement: We have outstanding relationships with leading South African FMCG manufacturers. Our customers regard us as an integral part of their export strategy. Our 14-member procurement team ensures the best products are sourced at the most competitive prices.
  • We are FMCG category experts: Our team includes specialists in FMCG products such as fruit, wine, meat, FMCG, and non-foods.   
  • We specialise in FMCG export logistics: Our 28 export co-ordinators handle all export procedures and documentation. 
  • We are experts in FMCG international brand development: Our 17 Business Development Managers make around 250 country visits every year. Our Business Development Managers meet with business owners on a regular basis. Our Business Development Managers gather market intelligence to help FMCG food and beverage brands grow. 
  • We have a world-class warehouse facility: Our fully integrated warehouse has a bond store, and extensive labelling and ink-jetting capabilities to meet international FMCG requirements.
  • We leverage cutting-edge technology:  Our inhouse software development team has built Gateway. Gateway is one of the world’s most advanced ordering and tracking platforms. Customers use Gateway to order FMCG food and beverage brands on their  smartphones, desktops, laptops, or tablets.

IOEC supplies top ranked fast moving consumer goods to over 50 international markets.

Contact us today for a wide variety of FMCG and non-food brands from leading South African manufacturers.